• Gather and analyze marketing data and campaign results to determine client's advertising and media needs.
• Analyze media programs, budgets and reports so as to make quality and profitable media plans and buying recommendations.
• Compile and coordinate competitive research data and media information, analyze data and issues and report to the VP of Media and/or other members of the team.
• Maintain excellent relationships with media buyers.
• Review pre and post logs.
• Develop recommendations to improve response rates to drive financial performance.
• Make suggestions for timing, targeting, budget advertising mediums and other elements based on market research and data gathering.
• Work with Media Buyers to plan the campaigns as well as problem-solve.
• Troubleshoot media problems in an accurate and timely matter.
• Compile and coordinate competitive research data and media information, analyze data and issues and reports so as to provide information to clients.
• Liaisons with other departments to ensure effective planning.

Accountabilities

• Regularly deliver accurate and effective media planning recommendations.
• Make high quality and effective recommendations.
• Consistently adhere to the needs of the client when determining plans.
• Ensure accuracy when recommending media selection methods.
• Maintain up-to-date rate card information and programming.
• Accurately present media plans to clients.
• Partner with media buying and account management to produce effective media planning.
• Complete assignments and/or agreements within deadlines.

Education and Experience

• Minimum 2-3 years media planning experience in Direct Response TV media.
• 1-2 years media buying experience.
• Excellent analytical skills 
• Proficient at problem solving and brainstorming for solutions.
• Demonstrated intermediate proficiency with Microsoft Word and Excel.
• Excellent verbal communication skills.
• Ability to work successfully with a team.
• Comfortable with working on multiple projects and meeting tight deadlines.

Physical Requirements & Working Conditions

• Ability to bend, stretch, twist, or reach with the body, arms, and/or legs at least 50% of the time.
• Ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
• Ability to remember information such as words, numbers, pictures, and procedures.
• Ability to communicate information and ideas in writing so other will understand.
• Ability to sit for long periods of time.
• Ability to work within a minimal noise level environment